The BCCI met with four Indian cricketers including Sachin Tendulkar as the ICC has laid the law with respect to ambush marketing that could put their individual endorsements in jeopardy as also, their participation in the ICC Cricket World Cup 2011.
Sachin Tendulkar, Yuvraj Singh, were amongst the Indian cricketers who met with the BCCI at the latter’s headquarters to ascertain the exact boundaries of their individual sponsorships vis-à-vis the ICC Cricket World Cup 2011 sponsors because they would not want those interests to clash at the risk of the players being actually stopped from playing in the prestigious event.
The Indian cricketers are amongst those around the world to enjoy multi million dollar contracts and the fact that their sponsors could clash with the official sponsors of the tournament has put them in consternation with regard to ambush marketing. And the Indian cricketers wanted to make sure they were stepping on the ICC’s foot and risking punitive measures.
In a land where advertising is huge business, cricketers serve as role models that tower over even movie stars when its comes to endorsements. With millions to protect, it is natural that the cricketers would want to look out for their interests and they cannot also, risk their participation because after all, it is their presence in the team that earned them those lucrative contracts.
The ICC Cricket World Cup 2011 is a money spinner for the ICC, particularly since the event is being staged in the Indian sub continent which is arguably the biggest commercial hub for cricket in the world. With losses to recover from the 2007 edition, the ICC is intent on doing everything in its power to ensure that they do not upset any of their sponsors and they certainly do not want their cricketers to be a part of that grievance.