Don't raise a stink on this one. But the legendary Australian leg spinner is set to launch his underwear brand in India.
shane warne with his spinners
There is a reason why the Australian cricketers love India. That is because not only does the cricket crazy give them a larger than life identity but also, provides them a market as well as Brett Lee is finding out as he explores the fashion world along with his musical ambitions with White Shoe Theory.
Now Shane Warne plans to bring his "Spinners" underwear brand to India. It is an extension of his launch in Australia and what better way then India to take his brand worldwide?
Warne has been hugely popular in India, despite the fact that he is one of the most boisterous cricketers the cricket world has ever seen. Warne draws his fans because of his immense talent, love for the game which also saw him lead the Rajasthan Royals in the IPL's first three seasons.
Now also commentating on the side, Warne is cashing in on his popularity. And this is no Poker face we are talking about. It is plain and simple. Warne is tapping a market where he does not have to work too hard to win over. Now let the fabrics work their way into Indian homes.
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