Another Modi campaign is on and the answer everyone wants to know is - why?

The IPL Chairman and Commissioner is asking fans to desist booking into the Taj group of hotels, owned by Ratan Tata, who incidentally came second in the list of the Readers Digest' most trusted Indians list.
Modi tweeted:
"Teams (were) not staying at the Taj in Mumbai."
"Official hotels for IPL are ITC, Trident, Grand Hyatt, Marriot, Park and Four Seasons across India. All fans wanting to stay please use them."
If it had anything to do with the 26/11 terror attacks, then should not Trident be isolated as well?
Is this amounting to another exclusive deal?
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